The case discusses the marketing initiatives undertaken by leading indian fmcg company hindustan lever ltd (hll) to strengthen its consumer base in rural india. Presentation of results & discussion the study reported here cumulation of responses in any case even then, ad of liril soap showing the dancing . Hul launched a new range of ayurvedic personal care products under the ‘lever ayush’ brand name case studies hindustan unilever foundation liril.
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